(copywritten, %0-100 in 2 hours, worked with client to edit, turned in the next day after consistent contact. I love writing with them.) What is Natural? Your skin is your biggest organ, that's common knowledge. Natural for everyone, but also unique to a person in the way it behaves. Every time we go to the grocery store, we re-up on the essential hygiene products ranging from shampoos, to body washes, conditioners, perfumes and a myriad list of other "this and that" products to help our skin and hair health. Why then, when it seems like we strive to take care of what essentially is our living and reacting shell, would we wash ourselves with synthetic chemicals that we wouldn't even consider eating or using on our other organs? What is "natural" when referring to soap and other hygiene supplies? Typically, it's a lack of added chemicals, preservatives, and foaming agents that are added to the factory produced line of cleaners that lead you with the impression that you've been completely cleaned. However, these additives are very often the reason your skin gets irritated; issues like eczema or psoriasis are aggravated, hair dried out, soap scum or residue staying on your skin or clothes for hours after washing, etc. It is another added negative of these additives that certain among them are more and more being studied and found to lead to, at best, irritated skin, and at worst, cancer as well as a number of other horrible illnesses. Natural soaps and cleaners focus on the aspects of what is already present and what is objectively good for your skin to begin with. Things like natural oils, coconut and olive oil, for example, help nourish and balance PH levels in your skin to bring it back up to whatever is your body's "normal." Essential oils (seriously, oils are a big and healthy part of natural soap, that they are detrimental is a very common misconception) help provide scents that aren't harmful to your body, and use no artificial dyes, which on their own have been known to cause harmful diseases among other problems in humans. Ingredients like honey or oatmeal are not only great for your skin, and health in general, but they're common knowledge. For instance, you know if you're allergic to honey or another organic ingredient, therefore you know how in both the short and long term how you will react to a product with those ingredients listed. Do you know how you will react to Petrochemicals? Not many people do, given that companies have only been putting those petroleum based ingredients in commercialized soap so recently that we've not had a chance to study long term effects on humans. Phthalates are a plasticizer known to cause cancer, and along with Parabens (chemical preservatives known to be harmful irritants to human skin) are both present in a large swath of mass produced and popular soaps. The beautiful and sweet-smelling artificial perfumes added to the same cleaning products might help you get a date, but can and do cause allergy, as well as hormonal issues, not to mention aggravate existing skin problems like dry skin and acne. Aren't those things we use the soaps we buy to get rid of to begin with? So what is "natural?" What is the difference? It's the simple idea that irritated skin, acne, lowered skin PH levels, cancer, foaming agents that give the illusion of cleanliness, they're all unnecessary. Natural is the real sense of good health and hygiene that comes in the cleanest bathing experience you can get. It's clean without all the added stuff that is a factor in the skin and hair problems you are having with continued use of these products. Natural is the healthier and cleaner choice.
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